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Everything You Need to Know About BeReal, The Anti-Insta App Gen Z Is Obsessed With



From handwritten letters to email pen pals to following your childhood friends on Instagram, we have an insatiable need to feel connected to others. BeReal is the latest social media obsession that lets us keep in touch with our friends, but it's not your average app.

Gone are the days when everyone was overly concerned with looking polished and put together at all times; BeReal is all about, well, being real. Whether your little sister is obsessed with BeReal or you want to get a better idea of how you use it, we gathered all the info you need to know about this social media app.


What Is BeReal?


woman taking a selfie outside bereal

While apps like Instagram and Facebook allow you to take your time in curating images and captions, BeReal is all about being in-the-moment. After you download the app and get connected with your contacts, everyone in the app gets a notification at a random time everyday reminding them to post. You have two minutes to share a photo of what you're doing in that particular moment, and can react to others' posts with RealMojis.

The funniest part of the app is the way that the posts are set up. Each post has two images: from your front facing camera and from your selfie camera. It doesn't matter if you're drinking coffee, walking through the neighborhood, or if you're in the middle of a workout — when it's time to BeReal, it's time to BeReal!

How Much Does BeReal Cost?


BeReal is free to use in the App Store and Google Play.

How Is BeReal Different Than Other Social Media?


four women taking a selfie together

While BeReal does have a post archive, you don't get to have as much of a curated social feed as you do with apps like Instagram. In addition to the fact that you're posting in the moment, your friends will also be notified if you retake your photo or take longer than two minutes.

You can choose whether your images are only seen by your friends or you can make your profile public. If you feel like Instagram is pressuring you to have it all together, BeReal might just be the perfect app for you. There's a lot less pressure to take a "good" photo with BeReal than with other platforms, especially if the images are only being shared with your friends.

Do you have a BeReal account? Let us know your thoughts on Twitter and subscribe to our email newsletter for more social media content!

Featured image via Polina Tankilevitch/Pexels

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