Pride *should* be a year-long celebration, whether you're part of the LGBTQIA+ community or not. Empowering everyone to be comfortable in their identities forms a more understanding and joyful world for us, so bringing advocacy past the month of June is pretty important.
With companies launching pride-focused collections during June each year, it can be hard to know which ones are *actually* supporting the proper causes, and living up to their pride missions. These 10 pride collections are totally committed to the community.
Coolhaus.
Take pride in your identity, allyship, or general love for sweets with Coolhaus.
This pride season, the LGBTQIA+-founded ice cream company is launching a limited-edition 'Love Out Loud' ice cream sammie, and in celebration, is donating $25,000 towards GLAAD's mission of accelerating acceptance for the LGBTQIA+ community.
Baggu x House Wine
Bag brand, Baggu, and canned wine creators, House Wine, released a collaborative Pride Pack for this year's pride season.
House Wine has proudly supported the Human Rights Campaign throughout their tenure as a business, and continue to do so with this pack built with a reusable bag, House Wine Rainbow Cans, and assorted stickers.
For every Pride Pack purchased, House Wine will donate $2 to HRC, further advocating for their mission of equality for the LGBTQIA+ community.
The North Face
The North Face is embracing finding connection in nature for the queer community, and their extensive pride collection features colorful shirts, shorts, hoodies, tanks, shoes, and more outdoorsy accessories.
"Each one of us is a reflection of the glittery, messy, beautiful diversity that is Mother Earth," their site reads. "This pride, we celebrate the transformational power of finding our runway in the outdoors together."
What's even better about their collection is it isn't relegated to June only. The North Face supports queer-serving organizations like Brave Trails and YouthSeen year-round.
Bombas
Each sock and underwear purchase from Bombas' pride collection gives back to organizations supporting people facing homelessness, *especially* those part of the LGBTQIA+ community.
According to True Colors United, young queer people are 120% more likely to experience homelessness than their non-LGBTQIA+ peers – and 40% of homeless youth belong to the community.
Bombas is reaching their fifth year in partnership with the Ruth Ellis Center in Detroit, which offers homeless, LGBTQIA+ young people a safe, accepting space – and this year's "Let Everyone Know" pride sock and underwear collection was designed in collaboration with the center to give back.
Noodles & Company
Beloved noodle chain, Noodles & Company, is bringing back the ultra-tasty Pride Crispy – a rainbow-laden, fan-favorite rice crispy treat that satisfies sweet cravings, but *also* gives back to the LGBTQIA+ community.
For the third year in a row, Noodles & Co. is pledging 100% of proceeds from Pride Crispy sales (up to $30K) to Out & Equal, who advocates exclusively for LGBTQIA+ workplace equality.
The Crispy will be available to pair with your favorite noodle bowl through the month of June!
Dr. Martens
Widely considered a boot for the community, Dr. Martens is bringing a pride-inspired design to you in collaboration with Japanese artist, illustrator, and zine creator, Fuyuki Kanai. The pride boot is adorned in illustrations that recall "inclusivity, community and queer relationships."
Though the retailer released this boot for the month of June, Dr. Martens maintains a year-round partnership with The Trevor Project, he world's largest suicide prevention and crisis intervention organization for LGBTQIA+ youth. This year, they're pledging $200,000 to the org.
Adidas x Rich Mnisi
Adidas believes that sports can change lives, but love can make an even *greater* impact.
The company designed their 2023 pride collection in collaboration with South African designer, Rich Mnisi to further promote the message that love unites.
Inspired by a childhood poem of Mnisi's called "Let Love Be Your Legacy," the sportswear collection "embodies a shared ambition to encourage allyship and expression without bias, in all spaces across sport and culture."
The brand also tapped Adidas partners, Tom Daley, Jari Jones, and organization Athlete Ally to publish passionate love letters to sports as a whole, in effort to uplift all LGBTQIA+ members involved with sports.
Abercrombie & Fitch
Regardless of the sales they make this year, longstanding fashion retailer Abercrombie & Fitch is committing $400,000 to The Trevor Project. Their most recent pride collection surrounds a "proud year-round" statement, which is a sentiment we can get behind.
The ready-to-wear pieces in the collection include everything from polo tees, matching sets, activewear, swimsuits, skirts, and more.
Converse Proud To Be
This season's pride collection from Converse celebrates "those who are proud to be living in the power and joy of being themselves." The footwear company teamed up with a handful of members from the queer community to design five different (super cute!) pride-infused sneaker designs available for purchase.
Converse is proud to have pledged close to $2.5M to local, national, and international organizations since their first Pride campaign in 2015. It Gets Better Project, The Ali Forney Center, BAGLY, and The Theater Offensive are all community partners working for the LGBTQIA+ community
NYX Cosmetics
According to NYX Cosmetics, 64% of LGBTQIA+ gamers have been harassed online at disproportionately higher rates than all other identity groups.
NYX's 2023 pride collection hones in on LGBTQIA+ people in the online gaming space – saying "game over" to the haters, and instead, embracing queer gamers of all identities for who they are. The company teamed up with 5 LGBTQIA+ gamers to amplify their stories in effort to "create awareness for safer spaces in gaming." Each player represents a makeup item for next-level looks!
Furthering their advocacy, NYX's pride campaign surrounds their year-round partnership with the Los Angeles LGBT Center, aiming to amplify queer voices, train allies, and provide donations – over $500,000 has been given globally to support youth support and services.
Barefoot Dreams x (RED)
Lovers of cozy comfort, Barefoot Dreams, has teamed up with (RED), whose mission is to fight global health emergencies and support equitable access to testing and treatment. We’re here for it! The retailer will give 15% of every purchase of the ultra-soft Barefoot Dreams + (RED) throw blanket ($180) to (RED)’s Global Fund, up to a $100,000 donation in order to help strengthen healthcare systems and support equitable access for everyone.
MiliMili Modern Rainbow Collection x PRONOUN
MiliMili makes comfortable, yet stylish wearables for you and your little ones. This year, their Modern Rainbow collection is standing up for pride. Made in collaboration with Justin Mikita and Jesse Tyler Ferguson, and with a custom print by artist Katie Kaapcke, 100% of the profits from collection sales (which covers everything art prints and crib sheets, to pillowcases and swaddles) go to PRONOUN, Justin and Jesse’s non-profit organization, in support of equality for all.
Mars Wright Pride Collection
Mars Wright is a Trans artist and activist spreading Trans joy through art. Their pride collection features clothing, prints, and accessories that all advocate for everyone finding that joy, plus a portion of the proceeds from each purchase goes *directly* to the Black Trans community through the Unique Women’s Coalition. There, the UWC dedicates their work to being a collective voice centering around the narratives and needs of Black Trans culture.
Bluebella x girli
This month, Bluebella, a lingerie, underwear, and nightwear brand, launched their Pride campaign and collection in collaboration with queer British artist, girli. The collection features Bluebella’s top-selling sets – but reimagined in the colors of the rainbow. Each piece is designed to help everyone, no matter their gender expression, feel empowered while celebrating Pride.
10% of the profits from the collaborative collection’s sales will be donated to OutRight International, a human rights organization supporting LGBTQIA+ people around the world.
“Future-focused companies understand the importance of maintaining a strong commitment to supporting human rights for LGBTQ people – one that benefits employees, consumers, and communities alike. That is why Outright International is partnering with Bluebella for a second consecutive year,” said Elise Colomer-Cheadle, Director of Development at Outright International. “By leveraging its platform and brand, Bluebella continues to elevate Outright’s work [of] advocating for the human rights of LGBTQ communities around the world. Through our collaboration, Bluebella extends the reach of Outright’s mission, giving a voice to the voiceless by amplifying the issues impacting LGBTQ people globally. At a time where anti-LGBTIQ movements are mobilizing, we remain deeply grateful to call Bluebella our ally and partner."
Danessa Myricks Beauty Bi-Pride Chrome Flake Eyeshadow
Danessa Myricks Beauty launched the Bi-Pride Infinite Chrome Flake eyeshadow in honor of the bisexual community. For every purchase of the pinky-purpley blue shiny shade made, Danessa Myricks Beauty will donate 10% of sales to the Audre Lorde Project. The Audre Lorde Project is an NYC-based, member-led community organizing center for queer and Trans people of color. ALP organizes with, for, and in community to build a more just and liberated world.
American Eagle + Olivia Ponton Pride Collection
This Pride, American Eagle is bringing together a limited-edition Pride collection designed in collaboration with Olivia Ponton. You’ll find rainbow-adorned statement tees, denim shorts, a cap, and tote bag in this collection that gives back. In lieu of this exclusive drop, AE is continuing its charitable partnership with the It Gets Better Project. As the organization’s largest donor in history, AE continues its work by donating $100,000 this year, while also giving customers the opportunity to support the cause through donations during the month of June – online and in-stores.
"I hope that this collection reminds people that they are part of a community that loves and supports who they are," Ponton said.
OUAI
Hair-care brand OUAI believes everyone is the best version of themselves when living life your OUAI – embracing the core of who you are, and staying true to yourself, despite outside expectations. In honor of Pride 2023, OUAI has pledged a $200,000 donation throughout the month of June to multiple LBGTQIA+ organizations. Each week of June, OUAI will spotlight these various orgs by donating to them directly, and encouraging customers to donate in their own way at checkout.
On June 1-8, OUAI will support The Trevor Project, whose mission is to end suicide among the queer community.
On June 9-15, they’ll spotlight the Ali Forney Center, which helps LGBTQIA+ individuals out of homelessness and promotes independence.
On June 16-22, OUAI will look toward the Los Angeles LGBT Center, working toward total equality.
Finally, during the last week of June, the company will spotlight Strands For Trans, a non-profit on a mission to create more Trans-friendly barbershops and hair salons.
Linktree x Peppermint
With an increase in hate speech and anti-LGBTQIA+ legislation in the U.S., Linktree is proud to support queer creators and small businesses this Pride. To advocate for the community, the linking platform is leveraging their Tip Jar feature so anyone can virtually tip their favorite Drag performers.
Tipping is already so encouraged in the Drag community, and RuPaul’s Drag Race legend Peppermint knows this. Peppermint is partnering with Linktree this Pride to share their authentic experience as a Drag performer amid the fight for LGBTQIA+ representation and equality.
“As a trans woman and Drag performer, defending our rights from the recent legislative attacks on our community and maintaining the visibility and progress we’ve gained is at the top of that list,” Peppermint said. “Linktree’s work in support of the LGBTQIA+ community, encouraging tipping to my fellow Drag performers is a tangible example of their impact. I’m so excited that it’s now easier than ever to support performers outside of live events. We have to work together to keep our essential art form alive and thriving.”
Chispa Pride
Chispa, the #1 dating app for Latin singles, continues to support the LGBTQIA+ community this Pride with an all-new virtual sticker collection that users on the platform can utilize in order to show their solidarity and acceptance of the queer community. The profile stickers include an Ally sticker, as well as Trans, Queer, and Non Binary ones.
This addition comes at a time where it’s important to break the stigma behind Latinx sexuality and dating. According to a survey by Chispa, over 60% of Latinx singles reported that they never talked about being LGBTQIA+ while growing up. With this year’s Pride initiative, the platform hopes to continue the conversation surrounding Latinx and queer discrimination.
In addition to the symbolic stickers on the app, Chispa is also contributing a monetary donation to the Latino Equality Alliance. There, the LEA advocates for equity, safety, and wellness of the Latinx LGBTQIA+ community.
YITTY
YITTY – Lizzo’s inclusive shapewear brand – is continuing their commitment to the Los Angeles LGBT Center this Pride through their “Every Body’s Gay” campaign. This year’s initiative comes to light with the help of drag entertainers Blackberri, Strawberry Corncakes and Vidalia Anne Gentry, and influencers Chiara Rose, Logan Grayson, Davesha Sowell, and Kristany Jackson.
As they tell their stories to us about what Pride means to them, YITTY has dedicated itself to supporting both the Los Angeles LGBT Center through giving financial contributions *and* sponsoring Trans Pride LA! The Los Angeles LGBT Center provides more LGBTQIA+ services than any other organization in the world, which is why we’re excited to show you this comfy-cozy Pride collection. Shop super soft bra tops, short-shorts, and Pride pins to feel the love all year long.
Krewe
New Orleans-based opticals brand, Krewe, is connecting with CDFA this June to honor Pride month and support the TransLatin@Coalition through a limited-edition eyewear collection. Being from NOLA, Krewe drew inspiration for the collection knowing that New Orleanians are nothing if not prideful, colorful, loving, and vibrant – this sentiment is reflected in the two specs designs that give back to TransLatin@Coalition, who advocates for the needs of Trans, Gender non-conforming and Intersex individuals.
waterdrop x Conchita Wurst
Hydration brand, waterdrop, came together for Pride with Conchita Wurst, a LGBTQIA+ advocate and Austrian artist, for a colorful, celebratory collaboration that *also* gives back. 10% of net sales from the collaborative Pride collection will be donated to international LGBTQIA+ organizations Queer Base and Outright International, as waterdrop continues to stand against all forms of discrimination.
Parade x ggggrimes
Beloved underwear and loungewear powerhouse, Parade, came out with a new limited-edition Pride collection in collaboration with Trans digital artist, Theodoor ggggrimes that’s full of Y2K-inspired pieces and prints. Each sustainable style furthers the brand’s commitment to Pride and aims to highlight the joy-filled freedom that queer people deserve.
“I started Parade to create an alternative to the one-note idea of sexiness that had defined the underwear industry for too long,” said Parade’s CEO, Creative Director and Co-Founder, Cami Téllez. “Theodoor’s work, centering queer and trans people of color in limitless self-expression, love and sexuality is exactly the kind of artistic work the world needs to see more of. We’re so excited to bring our love of color and visions of ultimate freedom to the world through this collection.”
Year-round, Parade gives 1% of each sale back to LGBTQIA+ law and policy. In 2023, Parade helped fund 200+ hours of response to legal help inquiries from across the country, including those from incarcerated community members via the Transgender Law Center.
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Header image via Adidas
This post has been updated.
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